civilwarnovels Chapter 145 Interception Plan
Chapter 145 Interception Plan
"Move these alloy plates two centimeters to the left. Yes, right there, fix the spotlight angle firmly onto the 'Human Fireworks' signboard."
Around 7 a.m., the old street was fully awake.
The Northern Business Director of the Su Group stood on the old street's bluestone pavement, with crumpled packaging paper and styrofoam all around him.
He held several planning drawings printed overnight in his hand, his face sickly sallow from not having slept all night, and he shouted and cursed at the dozen or so construction workers on the ladder.
His suit collar was completely soaked with sweat, but his bloodshot eyes were filled with a kind of excited madness.
He had to be quick; he had to get the Su Group's capital fangs firmly planted in this soil before the cook returned.
Not far from them, a black Mercedes-Benz was quietly parked at the corner of the long alley.
The car window rolled down slightly, revealing a refined yet sinister face.
Su Ang was still wearing a sophisticated dark gray suit, with his tie tied meticulously.
"Mr. Su, at 3:15 last night, apart from that shabby hole-in-the-wall restaurant by the Chen family and Old Liu's barely surviving noodle shop, we forcibly bought all thirteen remaining storefronts on the street at ten times the premium."
The third brother sat in the passenger seat, his hands trembling slightly as he handed over an asset contract that had just been stamped with the company seal.
"The public relations and planning teams worked through the night, transforming all thirteen stores into 'strategic loss experience spaces' according to your new plan."
"Aren't we...aren't we moving too fast? What about the capital..."
As the third brother spoke, his voice lowered unconsciously, and a deep-seated fear flashed in his eyes.
"You don't know anything."
Su Ang turned his eyes, a cold glint flashing in his eyes behind his glasses.
He gave a cold laugh, his voice low and harsh.
"That old man in Beijing made things clear on the phone yesterday."
Chen Feng is a chef. If we defeat him fair and square in terms of 'culinary skills and business management,' the old man won't say a word.
In business, you bear the consequences of your own actions, even if you die or get hurt.
Su Ang tugged at the collar of his suit jacket and leaned back comfortably in his seat, but the coldness in his eyes made the temperature in the entire carriage drop.
"In the south of the city, Chen Feng, with his meager skills, can indeed bewitch several diners."
But he simply doesn't understand that modern business operates on the logic of capital and relies on organizational superiority to achieve devastating results!
I'm going to use that filthy money he despises to completely squeeze his shabby shop out of any chance of survival, based on pure business logic!
Su Ang slammed his right hand on the steering wheel, making a muffled "bang".
"Third brother, go and call the planning department manager over here. I need to see the specific data and implementation plan."
"Yes, Mr. Su!!" The third brother hurriedly opened the car door and, with flustered steps, dragged the manager, whose face was turning pale, to the front of the car.
"President Su, take a look."
The young manager awkwardly hunched over and handed the tablet computer to Su Ang's eyes with both hands.
"As you instructed, today, as soon as we open our doors, thirteen chain restaurants will simultaneously launch a strategic loss-making 'super bait'."
This [Premium Free-Range Chicken Hot Pot for 9.9 Yuan] uses only the first batch of fresh chicken delivered from the North District cold storage. We lose 30 yuan for every serving we sell.
But last night we had all the city's top influencers and social media personalities publish articles about this news, and the topic of low-cost traffic generation has completely exploded on social media.
As soon as the gates open tomorrow, all the bargain hunters in the south of the city will completely block this long street!
Su Ang took off his gold-rimmed glasses, wiped the lenses with a handkerchief, and without looking up, asked indifferently:
"How are the negotiations with the cross-industry alliance going?"
"It's settled! Everything's settled!!"
The young manager wiped the sweat from his forehead, his voice tinged with a morbid admiration.
"We utilized the business resources of the Su Group in the southern part of the city."
The largest IMAX cinema in the city at the west end of the long street, and the top-tier bathhouse in the south district with assets exceeding 100 million yuan, have formed the closest cross-industry alliance with us.
Starting today, established members there who spend over 200 at their store will automatically receive a priority queueing voucher for our Old Street 'Super Bait Space' or receive direct profit sharing.
"Now we can use their large, established customer base, which they've cultivated for five or six years, to forcibly divert individual customers from 'Human World'!"
Su Ang put his glasses back on his high nose bridge.
Through the gap in the car window, he coldly stared at the dark, unlit wooden door of the "Human World" not far away, a twisted and arrogant smile playing on his lips.
"Chen Feng, Chen Feng, can you withstand my combined interception?"
Su Ang sneered, turned to stare at the young manager, and said, word by word, "Have you kept up with the tactics after the customer enters the store?"
"We've caught up! We've definitely caught up!!"
The young manager swiped quickly across the tablet, revealing several high-end black and gold card samples.
"We don't expect to recoup our costs with the money from these few meals."
As soon as a customer sits down, our professional sales team will promote "high-value stored-value cards" with a face value starting from 1,000. Once the card is topped up, customers will enjoy a lifetime of "super bait" that allows them to skip the queue.
Moreover... we've also set aside 5% of the shares in three core stores to create a 'wild shareholder' dividend privilege mechanism!
"As long as they attract fifty new customers to their private social media community, they can sit back and collect commissions from the store's revenue for the next three months!"
The young manager became more and more excited as he spoke, gesturing wildly with his hands in the air.
"Once this system is implemented, those one-time passersby will become private digital assets that are inextricably linked to our interests."
We can not only leverage other people's traffic, but also lock the entire old street's customer base into our Su family's domain!
This is a true closed-loop business model, a game-changer! That chef doesn't even understand the basics of our business!
"Well done."
Su Ang let out a sigh of relief.
He slowly and steadily adjusted the slightly tight collar of his suit with his fair hand, and there was no trace of the fear and gloom that had risen yesterday in his narrow eyes.
Those things were completely washed away by the pleasure of having everything under one's control.
"Mr. Su, look, that old car from next door is back." The third brother pointed towards the entrance of the alleyway with a tense expression.