civilwarnovels Chapter 536 The boss's ability is truly terrifying!
Chapter 536 The boss's ability is truly terrifying!
Seeing that the group was shocked by the data of the story account video, Chen Jincheng continued, "Now take a look at the story content of the story account video."
Without hesitation, Sun Ji, Li Zhaolong, and the other two, having received instructions from their boss, immediately started watching the videos on the plot. The more they watched, the more incredulous their expressions became.
It seems that... much of the content in these story-driven videos is indeed somewhat similar to the scripts given by the boss.
However, the content of those drama-driven videos is more drawn out, while the scripts given by the boss are more direct and decisive.
Finally, Sun Ji couldn't help but ask, "Boss, why do so many people like this kind of storyline?"
Chen Jincheng said with a smile: "The reason is very simple. Because modern life is fast-paced and people are under a lot of pressure, they don't have time to watch those long and tedious TV dramas anymore. Time has become fragmented, and this kind of video format, which is shorter in length but can accurately express the content, will become a new channel for everyone to pass the time."
"Key plot accounts also have a wide variety of content and can accurately target specific audiences. Most people crave stories of revenge and comebacks, so it's not surprising that there's a large following."
"For some time now, I've been studying these drama videos. I think this will be a powerful weapon for our Second Star Film Network to completely wipe out Tencent and iQiyi, making them unable to catch up with us."
"Therefore, these three scripts are the result of my research on drama videos, which I have upgraded and evolved. I call them short dramas, and this will be one of our biggest weapons."
He wasn't just making things up. In his previous life, when it came to the daily active users (DAU) rankings of major apps, the short drama platform was almost on par with Tencent Video and iQiyi. Tencent Video had 3.7 million DAU, while the short drama platform had 2.1 million DAU (latest data from 25).
This short drama platform has even started its own short video channel, hoping to enter the short video market. Whether it will succeed remains to be seen, but it does demonstrate the formidable power of short dramas.
Sun Ji had faith in his boss's grasp of the market. Moreover, his boss was known as the king of short videos, and he could create sensational events in various industries by leveraging the popularity of short video topics.
The projects that are now being specifically researched and developed are definitely not simple.
No one has the right to question the boss if he has never failed.
But thinking about that melodramatic plot, he still felt a little uneasy: "Boss, should I set up a short drama department later?"
"Not only do we need to establish a short drama department, but we also need to prepare more than 20 filming crews," Chen Jincheng instructed decisively.
He knows better than anyone the power of short dramas.
Of course, the short dramas are bound to be melodramatic, since many people who have watched them will deny ever having seen such melodramatic stuff.
But the billions of views of a wildly popular short drama don't just appear out of thin air. The money the short drama company makes isn't fake, the market statistics aren't fake, and the government has issued policies specifically for short dramas, placing them on an equal footing with movies and television.
Knowing that Sun Ji was conflicted about whether short dramas were melodramatic or not, Chen Jincheng continued, "Mr. Sun, actually, besides the fact that short dramas have become a new form of entertainment for the public, there is another reason: they are melodramatic."
"Because it's melodramatic, you don't have to worry about whether you understand it or not. Unlike many art films, which the audience may not understand even after watching them, like a movie called 'Mouqing Forest'. Just looking at the title, you might think it's a documentary about big trees, but you know what it's really like."
"If you approach it in a more dramatic way, such as 'My Policeman Boyfriend is Actually a Stunningly Handsome Man' or 'Rebirth: I Became the Queen of a Fried Chicken Restaurant,' wouldn't you understand it immediately and want to watch it right away? And you'd really enjoy watching it."
"Besides, you've seen my script. Tell me, is the pacing of the plot well controlled?" It retaliates against you in one minute, three minutes, or five minutes, satisfying your desire for revenge. In another TV series, it would take more than ten episodes, each 40 minutes long. Who has the patience to wait that long?
"Even if you switch to other genres, as long as you keep the rhythm of the protagonist suffering only in the first three minutes and then giving him super (money) abilities in the fourth minute, and then achieving success in his career, finding love, or starting to take revenge, you won't have to worry about not having viewers."
Sun Ji, Li Zhaolong, and the other two looked at each other in bewilderment upon hearing this. Although they still found it somewhat difficult to understand, they suddenly felt enlightened after hearing it explained.
The key question is, how did their boss manage to research such detailed information from just one category of story-driven content?
Is it really as the internet says, that their boss is not only the king of short videos, but also able to analyze the popularity of short videos, apply them to various industries, and then formulate plans?
Although the boss had successfully planned his projects based on the popularity of short video topics several times before, people in the film and television industry are now learning his method of using the popularity of short video topics to analyze whether a film or television drama will be a hit. This has even led to the creation of a new discipline in the film and television industry.
This short drama is just a bit abstract.
Sun Ji understood, but still asked, "Boss, I understand what you mean by fragmented time and rhythm, but how can this kind of short drama generate revenue? After all, judging from your script, each episode is only about 1-3 minutes long, and 40 episodes don't have much time. Normally, when our TV series is released, the first two episodes are free, and the free time of those two episodes is more than the time of this short drama."
Hearing this, Chen Jincheng laughed and said, "Mr. Sun, a short drama is a short drama, and a TV series is a TV series. They're different things. You can't watch a short drama with the same perspective you would a TV series." He continued, "Let me give you another example. In a short drama, after the protagonist suffers for the first three minutes, he gains superpowers (money) in the fourth minute and starts his comeback, about to fall in love. Before he even starts dating, you pop up a payment page for him, asking him to pay 9.9 yuan, or subscribe to a 'Second Life Starry Sky' membership for a month, to watch him reach the pinnacle of life..."
"Basically, the exciting parts are paid, while the suffering parts are free. When there are more short dramas in the future, for example, if we release a thousand short dramas, if you don't pay, you'll just have to suffer everywhere and get very angry."
"So, if you pay this fee to watch the parts you enjoy, that's a membership fee; if you don't pay, then you're a loser."
"Believe me, many people will get hooked and pay the 9.9 yuan or become members of our Second Star Clan."
Sun Ji and Li Zhaolong were both so shocked by these words that their mouths dropped open.
Their boss not only analyzed a new path in film and television from a category of short videos, but also clearly understood its feasibility and inevitability.
That's not all. The boss even thoroughly analyzed the psychology of the audience, as if everything was under his control.
This is truly eye-opening.
Li Zhaolong and his two companions had only one thought in their minds: no wonder only their boss could start from scratch and amass such wealth.
This kind of market foresight is terrifying.
Suddenly, they were all full of confidence in the short play.
"So, gather everyone together to start reading the scripts and film these three short dramas first," Chen Jincheng instructed the group.
The three filming crews had all signed confidentiality agreements and, under the arrangement of Li Zhaolong and his two companions, began their work.
Naturally, actresses like Li Xiaoyan and Sun Yizhu, who appeared in the script, were also notified to come to the film and television department.
Xiao Ju was in the film and television department and immediately received the script for the female lead role of the female CEO of a trillion-dollar group.
She was overjoyed when she received the script, and even kissed Chen Jincheng on the cheek in public, smugly pouting, "Chen Jincheng, you were belittling me before, but I didn't expect you to let me act so quickly. I love you to death."
Faced with the confession of the widow's sacred body, the people around pretended not to hear it. Sure enough, she and the boss were having an affair.
Xiao Ju immediately started reading the script, and then quickly became dumbfounded: "Chen Jincheng, what the hell is this script? It's so embarrassing!"
Chan Kam-ching smiled without saying a word. Acting in short dramas was indeed embarrassing, but the appeal of short dramas sometimes extends not only to the audience but also to the actors.
I remember a celebrity from my past life recounting that he initially refused to act in short dramas because the plots were too embarrassing. But as he acted, he found it very fun, got into the role, and even became addicted.
He was playing the son of a super-rich tycoon, and he couldn't even open his mouth to say his lines at first. Something like, "I usually like to take the subway, but the officials said, 'Young Master, the subway has already been bought.'"
I just felt it was too extravagant.
He embarrassingly performed the scene once, and the director said it was a perfect take. Then the actor said, "I've already gotten into character, whether it's a good take or not is no longer up to you, director. I want another take!"
Later, even when the acting coach came to instruct him, he told the coach, "I'll give you three seconds to disappear."
Although this is just an exaggerated self-description by the celebrity, it also shows that making short dramas can be very fun at times, which is why more and more celebrities are lowering their standards and getting involved in the short drama industry.
Li Xiaoyan and Sun Yizhu arrived soon after, along with several Cheng Girls and Ershixingchen internet celebrities who played supporting roles.
These people were suddenly called to the film and television department and saw the boss, Chen Jincheng. They were full of expectations, especially when they received the script.
But after reading the script, they were all dumbfounded. (End of Chapter)